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Press releases28.08.2025

Banks: upbeat employment outlook despite weak interest operations

Zurich, 28 August 2025 – The annual Banking Barometer published by the Swiss Bankers Association (SBA) shows a mixed picture for 2024: a contracting interest margin weighed on the aggregate net income of the banks in Switzerland, but assets under management reached a record level. The industry’s employment outlook for the second half of 2025 is optimistic. According to the Swiss Banking Outlook, prospects for cross-border wealth management remain positive despite significant geopolitical tensions, as Switzerland reaffirms its position as a safe haven.

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Banking Barometer 2025: Switzerland confirms its position as the world's leading location for cross-border asset management

Interview with Dr. Martin Hess on the Banking Barometer 2025

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“We have to shape the future of our banking sector”

The Swiss banking sector is a cornerstone of the country’s economy and has close ties to industry. The new, independent study “The Swiss banking sector – role and relevance for Switzerland”, produced by the consulting firm Oliver Wyman on behalf of the Swiss Bankers Association (SBA), confirms this. In our interview, SBA CEO Roman Studer explains the five action areas that are vital to the future of the financial centre and why now is a good time to set a strategic course.

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Securing market access to stay competitive

Banks are among Switzerland’s leading service exporters and make a substantial contribution to its economic success. Access to international markets plays a key role in this regard. Vanessa Dubra, Head of International, tells us why market access is a strategic success factor for Swiss banks, which approaches are most promising and how the Swiss Bankers Association (SBA) is working to ensure that the industry can continue to prosper.

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“Innovation in banking is incremental, not radical”

Richard Hess, Head of Digital Finance at the SBA, believes that Swiss banks are well placed to tackle the digital transformation because change is about substance as well as speed.

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A promising new route into banking for school leavers

The SBA’s reformed banking course for school leavers (Bankeinstieg nach Matura or BEM for short) is set to launch in May 2026. The 18-month traineeship will evolve to meet the changing needs of the modern workplace.

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"Whatever the sceptics say, sustainable finance is alive and well"

While the EU sets about another complete overhaul of its sustainability strategy, the Federal Council has adopted a wait-and-see stance. Meanwhile, the self-regulation on the prevention of greenwashing is starting to bear fruit.

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