Shaping the future, creating scope for development

Despite an apparent lack of interest in sustainability, the Swiss market for sustainable investment funds is still growing. The self-regulation aimed at preventing greenwashing and promoting the integration of ESG preferences in investment advice is helping to ensure that sustainable finance remains a key trend in Switzerland, with demand from private investors on the rise. 

Swiss banks must continually reinvent themselves in order to compete with multinational Big Tech firms, digital banks and fintechs. Richard Hess, Head of Digital Finance at the Swiss Bankers Association (SBA), explains why the digital transformation is a core strategic focus for the Association and how it promotes exchange between banks, fintechs and authorities with a view to actively shaping the future of the Swiss financial centre.